News
October 22, 2025
Volvo to offer “one year free” smart EV charging
Volvo Cars is set to offer Swedish private customers one year of free electricity to charge their new EVs at home. Starting in February 2026, customers will be able to take advantage of the offer via an electricity contract with Vattenfall and the Volvo Cars app smart charging feature.
**Volvo Plugs into Free EV Charging for Swedish Customers**
Volvo Cars is electrifying its customer experience in Sweden with a groundbreaking offer: one year of free electricity for home charging of new electric vehicles. This initiative, designed to make EV ownership even more appealing, will launch in February 2026 and is available to Swedish private customers.
The program leverages a strategic partnership between Volvo Cars and Vattenfall, a leading European energy company. New Volvo EV owners will be able to sign an electricity contract with Vattenfall, granting them access to the free charging benefit. This contract will be seamlessly integrated with the Volvo Cars app, unlocking the app's smart charging feature.
The smart charging feature is key to maximizing the benefits of the program. It allows drivers to optimize their charging schedule, taking advantage of off-peak hours when electricity prices are typically lower. This not only reduces the overall cost of charging, but also helps to balance the electricity grid by distributing demand more evenly. By charging during periods of lower demand, Volvo owners contribute to a more sustainable and efficient energy system.
While the specific details of the electricity contract, such as the maximum electricity allowance, are still being finalized, Volvo Cars has confirmed that the offer is intended to cover a significant portion of a typical user's annual charging needs. This translates to substantial savings for Volvo EV owners and reinforces Volvo's commitment to making electric mobility more accessible.
This initiative underscores Volvo's ambitious electrification strategy, aiming to become a fully electric car company by 2030. By providing free charging, Volvo is removing a major barrier to EV adoption – the perceived cost of electricity – and encouraging more drivers to make the switch to electric vehicles. The company expects the program to not only boost EV sales in Sweden but also to serve as a model for similar initiatives in other markets in the future. This move signals Volvo's dedication to sustainability and its leadership in the rapidly evolving electric vehicle landscape.
Volvo Cars is electrifying its customer experience in Sweden with a groundbreaking offer: one year of free electricity for home charging of new electric vehicles. This initiative, designed to make EV ownership even more appealing, will launch in February 2026 and is available to Swedish private customers.
The program leverages a strategic partnership between Volvo Cars and Vattenfall, a leading European energy company. New Volvo EV owners will be able to sign an electricity contract with Vattenfall, granting them access to the free charging benefit. This contract will be seamlessly integrated with the Volvo Cars app, unlocking the app's smart charging feature.
The smart charging feature is key to maximizing the benefits of the program. It allows drivers to optimize their charging schedule, taking advantage of off-peak hours when electricity prices are typically lower. This not only reduces the overall cost of charging, but also helps to balance the electricity grid by distributing demand more evenly. By charging during periods of lower demand, Volvo owners contribute to a more sustainable and efficient energy system.
While the specific details of the electricity contract, such as the maximum electricity allowance, are still being finalized, Volvo Cars has confirmed that the offer is intended to cover a significant portion of a typical user's annual charging needs. This translates to substantial savings for Volvo EV owners and reinforces Volvo's commitment to making electric mobility more accessible.
This initiative underscores Volvo's ambitious electrification strategy, aiming to become a fully electric car company by 2030. By providing free charging, Volvo is removing a major barrier to EV adoption – the perceived cost of electricity – and encouraging more drivers to make the switch to electric vehicles. The company expects the program to not only boost EV sales in Sweden but also to serve as a model for similar initiatives in other markets in the future. This move signals Volvo's dedication to sustainability and its leadership in the rapidly evolving electric vehicle landscape.
Category:
Technology