News
September 10, 2025
TVS, Hero, Ola, or Ather? Twists & turns that will decide who wins e-scooter race.
In 2025 till August, Ather and Hero — once laggards — have surged ahead, while Honda, the leader in petrol scooters, has failed to find buyers for its maiden electric scooter. Since 2022, brands have risen and fallen in quick succession, even as monthly volumes climbed from 30,000 to over 100,000 units.
The Indian electric scooter market is a battlefield, and the next year promises to be a pivotal one. By August 2025, the landscape will likely look drastically different, with the contenders vying for the top spot facing a series of crucial challenges and opportunities. The race, currently a whirlwind of shifting allegiances and fluctuating fortunes, is far from settled.
What makes this market so volatile? Since 2022, we've witnessed a constant reshuffling of the deck. Brands that were once considered frontrunners have stumbled, while others have risen from obscurity to claim significant market share. Monthly sales figures tell the story: climbing from a modest 30,000 units to a staggering 100,000+ units, indicating a rapidly growing consumer base and fierce competition for their attention.
Perhaps the most surprising development is the resurgence of Ather and Hero. These companies, initially considered to be lagging behind the competition, have managed to gain considerable ground. Their success highlights the importance of innovation, strategic partnerships, and adapting to the evolving needs of the Indian consumer. They've seemingly cracked the code, offering products that resonate with buyers in terms of performance, range, and affordability.
Conversely, the struggles of Honda, a dominant player in the petrol scooter segment, in the electric scooter market are a stark reminder that past success doesn't guarantee future triumphs. Despite its established brand recognition and extensive dealer network, Honda has failed to capture the imagination of electric scooter buyers. The company's maiden electric scooter offering has reportedly failed to gain traction, suggesting a disconnect between its product strategy and the demands of the electric vehicle market.
The twists and turns that lie ahead will determine which brand ultimately emerges victorious. Factors such as battery technology advancements, government incentives, charging infrastructure development, and evolving consumer preferences will all play a crucial role. The ability to anticipate and adapt to these changes will be the key to success in this dynamic and rapidly expanding market. The next year is sure to be filled with surprises, as TVS, Hero, Ola, Ather, and other contenders battle it out for electric scooter supremacy. Only time will tell who will cross the finish line first.
What makes this market so volatile? Since 2022, we've witnessed a constant reshuffling of the deck. Brands that were once considered frontrunners have stumbled, while others have risen from obscurity to claim significant market share. Monthly sales figures tell the story: climbing from a modest 30,000 units to a staggering 100,000+ units, indicating a rapidly growing consumer base and fierce competition for their attention.
Perhaps the most surprising development is the resurgence of Ather and Hero. These companies, initially considered to be lagging behind the competition, have managed to gain considerable ground. Their success highlights the importance of innovation, strategic partnerships, and adapting to the evolving needs of the Indian consumer. They've seemingly cracked the code, offering products that resonate with buyers in terms of performance, range, and affordability.
Conversely, the struggles of Honda, a dominant player in the petrol scooter segment, in the electric scooter market are a stark reminder that past success doesn't guarantee future triumphs. Despite its established brand recognition and extensive dealer network, Honda has failed to capture the imagination of electric scooter buyers. The company's maiden electric scooter offering has reportedly failed to gain traction, suggesting a disconnect between its product strategy and the demands of the electric vehicle market.
The twists and turns that lie ahead will determine which brand ultimately emerges victorious. Factors such as battery technology advancements, government incentives, charging infrastructure development, and evolving consumer preferences will all play a crucial role. The ability to anticipate and adapt to these changes will be the key to success in this dynamic and rapidly expanding market. The next year is sure to be filled with surprises, as TVS, Hero, Ola, Ather, and other contenders battle it out for electric scooter supremacy. Only time will tell who will cross the finish line first.
Category:
Technology