Top Toy Brand LITTLEST PET SHOP Signs Global YouTube Sensation
Like Nastya as New Brand PartnerBOCA RATON, Fla., Nov. 10, 2025 /PRNewswire/ -- LITTLEST PET SHOP, the iconic collectible toy brand known for inspiring creativity and storytelling through its quirky bobblin' pets, today announced Like Nastya, one of the most popular child creators in the world, has signed on as an official brand partner. With over 409 million subscribers across YouTube and billions of views monthly, Like Nastya has become a global phenomenon. Her family-friendly content, filled with positivity, imagination, and storytelling, resonates deeply with kids and parents alike – making her the perfect partner to help usher LITTLEST PET SHOP into its next chapter of collecting and storytelling for its fans, globally. Like Nastya's collaboration with LITTLEST PET SHOP represents the meeting of two creative worlds – both empowering kids to express themselves, tell stories, and celebrate individuality through play.The partnership kicks off this month with a content series on Like Nastya's YouTube channel featuring LITTLEST PET SHOP toys. Additional elements of this exciting collaboration will continue to be revealed for fans through 2026, as Like Nastya and LITTLEST PET SHOP create fresh experiences, fun surprises, and new ways to play.Full story available on Benzinga.com
Like Nastya, who boasts an astounding 409 million subscribers across her YouTube channels, is a global sensation known for her engaging and family-friendly content. Her videos, filled with imaginative play, positive messages, and captivating stories, have garnered billions of views each month, making her a household name for children and families worldwide.
The partnership between LITTLEST PET SHOP and Like Nastya is a natural fit, combining the power of a classic toy brand with the reach and influence of a modern digital icon. Both LITTLEST PET SHOP and Like Nastya share a common goal: to empower kids to express themselves, unleash their imaginations, and celebrate their individuality through the joy of play.
According to the toy company, this collaboration represents a fusion of creative forces, aiming to inspire children to craft their own narratives and embrace the world of collecting. The partnership is set to launch this month with a series of exciting content on Like Nastya's YouTube channel, showcasing the iconic LITTLEST PET SHOP toys in action.
Fans can look forward to a stream of exciting surprises and new ways to play throughout 2026, as Like Nastya and LITTLEST PET SHOP work together to develop fresh experiences for their global audience. The collaboration promises to bring a new dimension to the world of LITTLEST PET SHOP, blending the charm of the collectible toys with the vibrant energy of one of YouTube's most popular creators. This move signals a commitment to innovation and engagement, ensuring LITTLEST PET SHOP remains a relevant and exciting brand for years to come.