Philadelphia, PA – As the leaves begin to turn and a crispness fills the air, Rita’s Italian Ice & Frozen Custard is welcoming fall with the return of its popular seasonal flavors, and this year, a brand-new treat is stealing the show: the Apple Butter Concrete.

Rita’s is known for its refreshing Italian Ice and creamy Frozen Custard, and the annual fall menu is a much-anticipated event for fans eager to indulge in autumnal tastes. The star of this year's lineup, the Apple Butter Concrete, promises to deliver a delightful blend of creamy custard and the warm, comforting flavors of apple butter.

The Apple Butter Concrete is expertly crafted, combining Rita’s signature frozen custard with a generous swirl of rich, spiced apple butter. This combination is designed to evoke the essence of fall baking, reminiscent of homemade apple pies and cozy autumn gatherings.

Beyond the highly anticipated Concrete, Rita’s is also bringing back other customer favorites that have become synonymous with their fall offerings. These returning flavors provide a comforting familiarity for loyal customers while complementing the innovative Apple Butter Concrete.

Rita's understands that the fall season is about more than just flavors; it's about creating experiences and memories. The launch of the Apple Butter Concrete and the return of the seasonal lineup is aimed at providing customers with a delicious way to celebrate the change of seasons.

"We're thrilled to introduce the Apple Butter Concrete to our customers this fall," a Rita’s representative stated. "We believe it perfectly captures the warm, comforting flavors of the season, and we're confident that it will quickly become a new favorite."

With the Apple Butter Concrete leading the charge, Rita’s is ready to deliver a taste of autumn to its customers across the country. So, head down to your local Rita’s and treat yourself to a taste of fall before the season fades away!