News
August 27, 2025
OCOA Becomes First Dominican-Owned Hair Care Brand to Launch at Ulta Beauty
READING, PA — OCOA, a Dominican-American owned hair care company, has officially made its national retail debut at more than 450 Ulta Beauty stores across the country and online at ...
**OCOA Celebrates Landmark Launch at Ulta Beauty**
READING, PA – In a significant milestone for Dominican-American entrepreneurship, OCOA, a hair care brand rooted in Dominican beauty traditions, has launched at over 450 Ulta Beauty stores nationwide and online. This marks the first time a Dominican-owned hair care company has achieved national retail presence with the beauty giant, a moment of pride and celebration for the brand and its community.
OCOA, born from a desire to bring authentic Dominican hair care secrets to a wider audience, offers a range of products designed to nourish and enhance various hair types. The brand's formulations draw inspiration from generations of Dominican women who have passed down time-tested recipes and techniques for achieving healthy, beautiful hair.
The launch at Ulta Beauty represents a major step forward for OCOA, providing them with a prominent platform to connect with consumers across the country. Previously, the brand primarily operated through online channels and smaller independent retailers. The partnership with Ulta Beauty signifies not only increased accessibility but also validation of OCOA's commitment to quality and its unique cultural heritage.
“This is a dream come true,” said a representative from OCOA. "We are incredibly excited to share our Dominican hair care traditions with Ulta Beauty customers and provide them with products that deliver real results."
The products being offered at Ulta Beauty are expected to include some of OCOA's best-selling items, catering to a diverse range of hair needs and concerns. The brand hopes that its presence in Ulta Beauty will help them reach a broader audience, allowing more people to experience the benefits of Dominican-inspired hair care.
The expansion into Ulta Beauty is not just a win for OCOA, but also a testament to the growing demand for diverse and inclusive beauty brands that celebrate different cultures and traditions. It highlights the importance of representation in the beauty industry and provides a platform for Dominican-American voices and traditions to be heard and celebrated.
READING, PA – In a significant milestone for Dominican-American entrepreneurship, OCOA, a hair care brand rooted in Dominican beauty traditions, has launched at over 450 Ulta Beauty stores nationwide and online. This marks the first time a Dominican-owned hair care company has achieved national retail presence with the beauty giant, a moment of pride and celebration for the brand and its community.
OCOA, born from a desire to bring authentic Dominican hair care secrets to a wider audience, offers a range of products designed to nourish and enhance various hair types. The brand's formulations draw inspiration from generations of Dominican women who have passed down time-tested recipes and techniques for achieving healthy, beautiful hair.
The launch at Ulta Beauty represents a major step forward for OCOA, providing them with a prominent platform to connect with consumers across the country. Previously, the brand primarily operated through online channels and smaller independent retailers. The partnership with Ulta Beauty signifies not only increased accessibility but also validation of OCOA's commitment to quality and its unique cultural heritage.
“This is a dream come true,” said a representative from OCOA. "We are incredibly excited to share our Dominican hair care traditions with Ulta Beauty customers and provide them with products that deliver real results."
The products being offered at Ulta Beauty are expected to include some of OCOA's best-selling items, catering to a diverse range of hair needs and concerns. The brand hopes that its presence in Ulta Beauty will help them reach a broader audience, allowing more people to experience the benefits of Dominican-inspired hair care.
The expansion into Ulta Beauty is not just a win for OCOA, but also a testament to the growing demand for diverse and inclusive beauty brands that celebrate different cultures and traditions. It highlights the importance of representation in the beauty industry and provides a platform for Dominican-American voices and traditions to be heard and celebrated.
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World