WEST CHESTER, PA – Get ready for a smoother ride when signing up for BMW Car Club of America (BMW CCA) events! The club has announced that Track Rabbit® will be its exclusive event registration platform, starting in 2026. This partnership marks a significant step forward for the BMW CCA, streamlining the event experience for its members across the country.

For BMW enthusiasts who regularly participate in the club's various driving events, autocross competitions, and social gatherings, this means a more unified and user-friendly system for managing their registrations. Track Rabbit®, known for its intuitive interface and comprehensive features, will become the go-to platform for all things BMW CCA event-related.

"We are incredibly excited to partner with Track Rabbit®," said a representative from the BMW CCA. "We believe this collaboration will greatly improve the event registration process for our members, making it easier than ever for them to participate in the activities they love."

The decision to exclusively partner with Track Rabbit® was made after careful consideration and evaluation of various platforms. The BMW CCA sought a solution that could handle the diverse needs of its nationwide membership and provide a seamless experience from registration to event day. Track Rabbit® stood out for its robust capabilities, ease of use, and commitment to providing exceptional customer support.

This transition to Track Rabbit® will also allow the BMW CCA to better manage and track event participation, providing valuable data and insights that can be used to enhance future events. Members can look forward to a more streamlined registration process, easier access to event information, and a more connected experience overall.

While the full implementation is slated for 2026, the BMW CCA is expected to begin integrating Track Rabbit® into its event planning and registration processes in the coming months. Members are encouraged to keep an eye out for updates and announcements regarding the transition and how to best utilize the new platform when it fully rolls out. The move promises to enhance the event experience for BMW CCA members, making it even easier to enjoy the thrill of driving and the camaraderie of fellow enthusiasts.