Bokku Mart, a popular retail outlet, has issued a public apology following widespread outrage over a recent advertisement deemed deeply offensive and discriminatory towards the Igbo ethnic group. The controversial campaign, which surfaced online earlier this week, depicted individuals stereotypically associated with the Igbo community in a manner that promoted harmful and inaccurate assumptions of dishonesty.

The advertisement quickly sparked a wave of condemnation across social media platforms and from various community groups. Many accused Bokku Mart of promoting ethnic prejudice and demanded immediate retraction and a formal apology. Calls for boycotts of the retailer also began to circulate, highlighting the severity of the public’s disapproval.

In response to the escalating crisis, Bokku Mart released a statement expressing sincere regret for the offensive material. The company acknowledged the hurt and anger caused by the advertisement and unequivocally distanced itself from the discriminatory stereotypes it perpetuated.

However, the apology also included a surprising revelation. Bokku Mart claimed that the offensive content did not originate internally but was instead the creation of an external influencer hired to develop marketing materials. According to the statement, the company had contracted with this individual to create a series of promotional campaigns, and the contentious advertisement was submitted as part of that arrangement.

While Bokku Mart emphasized that it did not approve or endorse the content prior to its publication, the company accepted full responsibility for the oversight that allowed it to be released. The statement further outlined the steps being taken to prevent similar incidents in the future, including a thorough review of its marketing approval processes and stricter vetting procedures for external collaborators.

The company’s explanation has been met with mixed reactions. While some appreciate the swift apology and commitment to internal review, others remain skeptical, questioning the extent of Bokku Mart's involvement in the creation and dissemination of the harmful advertisement. Many are calling for greater transparency and accountability, demanding that the company identify the influencer responsible and outline specific measures being implemented to ensure that its marketing campaigns are culturally sensitive and inclusive moving forward. The incident serves as a stark reminder of the potential consequences of perpetuating ethnic stereotypes and the importance of responsible and ethical marketing practices.