News
October 30, 2025
Every Pick Protects: TENA and the Philadelphia Eagles Join Forces for Men's Health
PHILADELPHIA, Oct. 30, 2025 /PRNewswire/ -- TENA, a global leader in incontinence care, is announcing its partnership with the Philadelphia Eagles. The partnership represents a major step in breaking down barriers and sparking conversations around men's incontinence care. For the millions...
PHILADELPHIA, PA - October 30, 2025 - TENA, a well-known name in providing solutions for incontinence, has officially teamed up with the Philadelphia Eagles in a groundbreaking partnership aimed at tackling a sensitive but important issue: men's health, specifically incontinence. This collaboration marks a significant stride towards normalizing conversations and dismantling the stigma surrounding bladder leakage and related concerns among men.
For millions of men worldwide, incontinence can be a source of embarrassment, anxiety, and social isolation. Many suffer in silence, unaware of the effective solutions and support systems available to them. TENA and the Philadelphia Eagles recognize the power of influence and are leveraging the team's widespread appeal to reach men of all ages and backgrounds.
The "Every Pick Protects" campaign, as the partnership is being called, will involve a series of initiatives designed to raise awareness and educate the public. This will include public service announcements featuring Eagles players, informative content shared across social media platforms, and community outreach programs focused on men's health. The goal is to create a comfortable and supportive environment where men feel empowered to seek help and manage their condition effectively.
"We are incredibly proud to partner with the Philadelphia Eagles on this important initiative," said a TENA spokesperson. "The Eagles' commitment to their community and their willingness to address challenging topics make them the perfect partner to help us break down the stigma associated with men's incontinence. Together, we can encourage men to prioritize their health and well-being without shame."
The partnership also aims to highlight the various factors that can contribute to incontinence in men, including age, prostate issues, diabetes, and certain medications. By providing accurate information and dispelling common misconceptions, TENA and the Eagles hope to empower men to take control of their health and seek appropriate medical advice.
The "Every Pick Protects" campaign is set to launch immediately and will run throughout the Eagles' season. Fans can expect to see the partnership highlighted at Lincoln Financial Field and across various media channels. Both TENA and the Philadelphia Eagles are committed to making a lasting impact on men's health and fostering a more open and supportive society.
For millions of men worldwide, incontinence can be a source of embarrassment, anxiety, and social isolation. Many suffer in silence, unaware of the effective solutions and support systems available to them. TENA and the Philadelphia Eagles recognize the power of influence and are leveraging the team's widespread appeal to reach men of all ages and backgrounds.
The "Every Pick Protects" campaign, as the partnership is being called, will involve a series of initiatives designed to raise awareness and educate the public. This will include public service announcements featuring Eagles players, informative content shared across social media platforms, and community outreach programs focused on men's health. The goal is to create a comfortable and supportive environment where men feel empowered to seek help and manage their condition effectively.
"We are incredibly proud to partner with the Philadelphia Eagles on this important initiative," said a TENA spokesperson. "The Eagles' commitment to their community and their willingness to address challenging topics make them the perfect partner to help us break down the stigma associated with men's incontinence. Together, we can encourage men to prioritize their health and well-being without shame."
The partnership also aims to highlight the various factors that can contribute to incontinence in men, including age, prostate issues, diabetes, and certain medications. By providing accurate information and dispelling common misconceptions, TENA and the Eagles hope to empower men to take control of their health and seek appropriate medical advice.
The "Every Pick Protects" campaign is set to launch immediately and will run throughout the Eagles' season. Fans can expect to see the partnership highlighted at Lincoln Financial Field and across various media channels. Both TENA and the Philadelphia Eagles are committed to making a lasting impact on men's health and fostering a more open and supportive society.
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