Xbox Boss Believes Sony's Strategy of Console Exclusives Is 'Antiquated'
News October 23, 2025

Xbox Boss Believes Sony's Strategy of Console Exclusives Is 'Antiquated'

"The biggest games in the world are available everywhere".Xbox fans against the organisation’s multiformat strategy may want to close their eyes now, as boss Sarah Bond is signalling her company has no plans to explore exclusivity again.In an interview with Mashable, she pointed out that all of the biggest games in the world are available everywhere, and that the concept of exclusivity is becoming “antiquated”.Read the full article on pushsquare.com

The debate surrounding console exclusivity has been reignited, this time by Xbox boss Sarah Bond, who believes Sony's continued focus on exclusive titles is an "antiquated" strategy. Bond's comments signal a strong commitment to Xbox's current multiformat approach, suggesting the company has no plans to return to a model that prioritizes locking games down to their platform alone.

In a recent interview with Mashable, Bond emphasized the changing landscape of the gaming industry, highlighting that the most popular and successful games are now accessible across a wide range of platforms. This widespread availability, she argued, makes the idea of platform exclusivity increasingly irrelevant and out of touch with modern gaming trends.

While the full context of the interview can be found on pushsquare.com, Bond's remarks offer a clear perspective on Xbox's future direction. For Xbox fans who may be skeptical of the company's willingness to release games on competitor platforms, Bond's statement serves as a firm confirmation that this strategy is here to stay. This approach, which allows players to access Xbox games on PC and potentially other consoles in the future, aligns with Microsoft's broader vision of expanding its gaming reach and services beyond the traditional console ecosystem.

The contrasting philosophies between Xbox and Sony regarding exclusivity have been a point of contention for years. While Sony continues to invest heavily in securing exclusive titles to drive console sales, Xbox is seemingly prioritizing accessibility and wider market penetration. Bond's comments suggest that Xbox believes the future of gaming lies in inclusivity and breaking down the walled gardens that have traditionally defined the console wars. Only time will tell which strategy ultimately proves more successful in the long run, but Bond's stance leaves no doubt about Xbox's commitment to a multiformat future.
Category: Technology