What's negative campaigning? Voters will weigh in
News October 19, 2025

What's negative campaigning? Voters will weigh in

A supposed advantage of ranked choice voting is that the system produces positive campaigns, focusing on issues and solutions rather than personalities.

**Voters to Decide if Ranked Choice Voting Delivers on Promise of Positive Campaigns**

As the election season heats up, one question lingers: can ranked choice voting truly deliver on its promise of fostering more positive and issue-focused campaigns? A key argument in favor of this voting system is its potential to reduce negative campaigning, encouraging candidates to highlight their own strengths and policy proposals rather than tearing down their opponents. Now, voters will have the opportunity to assess whether that potential is being realized.

The theory behind this expectation rests on the idea that under ranked choice voting, candidates need to appeal to a broader base of voters, not just their core supporters. If a voter's first-choice candidate is eliminated, their vote is transferred to their second choice, and so on. This incentivizes candidates to engage in more civil discourse and focus on common ground, as they need to be considered a viable second or third option by voters who might initially support someone else.

Instead of launching scathing attacks, candidates are theoretically more likely to emphasize their qualifications and offer detailed solutions to pressing issues. The hope is that this shift in strategy will lead to a more informed electorate and a more productive political environment. By concentrating on their positive attributes and policy stances, candidates aim to attract voters who might be hesitant to support them initially but are open to considering them as a secondary choice.

However, the reality of election campaigns is often more complex. While ranked choice voting may discourage the most extreme forms of negativity, it doesn't eliminate the possibility of subtle jabs or strategic criticisms. Candidates may still attempt to highlight perceived weaknesses in their opponents' platforms, albeit in a more nuanced and less aggressive manner.

Ultimately, the effectiveness of ranked choice voting in promoting positive campaigns hinges on the choices made by the candidates and the expectations of the voters. If voters reward candidates who engage in constructive dialogue and offer substantive solutions, it's more likely that the system will live up to its promise. Conversely, if negative campaigning continues to resonate with voters, the potential benefits of ranked choice voting may be diminished. As the election progresses, voters will have a crucial role in determining whether this system can truly transform the political landscape and usher in an era of more positive and issue-focused campaigns.
Category: Politics