News
October 07, 2025
Come say G’day Japan
JAPANESE funnyman and media personality Abareru-kun is the face of a new $130 million ‘Come and Say G’Day’ campaign targeting the Far North’s biggest source of tourists.
Japanese comedian Abareru-kun is fronting a major new tourism push aimed at luring Japanese visitors back to Australia's Far North. The $130 million "Come and Say G'Day" campaign hopes to reignite tourism from Japan, historically one of the region's largest international markets.
Abareru-kun, a well-known and beloved figure in Japan, will be the face of the campaign, leveraging his popularity to showcase the unique attractions and experiences that the Far North has to offer. The campaign aims to highlight Australia's diverse landscapes, vibrant culture, and friendly atmosphere, enticing Japanese tourists to choose the region for their next holiday.
The "Come and Say G'Day" initiative recognizes the significant economic contribution that Japanese tourists bring to the Far North. Before recent global events impacted travel, Japanese visitors were a vital part of the region's tourism industry, supporting local businesses and providing employment opportunities. This campaign represents a substantial investment in rebuilding that crucial relationship.
Tourism officials hope that Abareru-kun's involvement will resonate strongly with the Japanese public, cutting through the noise and capturing their attention. The campaign will likely involve a multi-faceted approach, potentially including television commercials, online advertising, social media engagement, and public relations activities, all featuring Abareru-kun experiencing and promoting the wonders of the Far North.
The timing of the campaign is strategic, coinciding with the easing of travel restrictions and a renewed interest in international travel. By positioning the Far North as a welcoming and exciting destination, the "Come and Say G'Day" campaign aims to capture a significant share of the Japanese outbound tourism market and revitalize the region's economy. The success of this initiative hinges on effectively communicating the unique appeal of the Far North to Japanese travelers and convincing them that Australia is the perfect place for their next adventure.
Abareru-kun, a well-known and beloved figure in Japan, will be the face of the campaign, leveraging his popularity to showcase the unique attractions and experiences that the Far North has to offer. The campaign aims to highlight Australia's diverse landscapes, vibrant culture, and friendly atmosphere, enticing Japanese tourists to choose the region for their next holiday.
The "Come and Say G'Day" initiative recognizes the significant economic contribution that Japanese tourists bring to the Far North. Before recent global events impacted travel, Japanese visitors were a vital part of the region's tourism industry, supporting local businesses and providing employment opportunities. This campaign represents a substantial investment in rebuilding that crucial relationship.
Tourism officials hope that Abareru-kun's involvement will resonate strongly with the Japanese public, cutting through the noise and capturing their attention. The campaign will likely involve a multi-faceted approach, potentially including television commercials, online advertising, social media engagement, and public relations activities, all featuring Abareru-kun experiencing and promoting the wonders of the Far North.
The timing of the campaign is strategic, coinciding with the easing of travel restrictions and a renewed interest in international travel. By positioning the Far North as a welcoming and exciting destination, the "Come and Say G'Day" campaign aims to capture a significant share of the Japanese outbound tourism market and revitalize the region's economy. The success of this initiative hinges on effectively communicating the unique appeal of the Far North to Japanese travelers and convincing them that Australia is the perfect place for their next adventure.
Category:
Entertainment