Mr. Pibb is back. Coca-Cola revives spicy cherry soda after nearly 25 years
News November 04, 2025

Mr. Pibb is back. Coca-Cola revives spicy cherry soda after nearly 25 years

A reformulated Mr. Pibb returns with 30% more caffeine than Pibb Xtra and new packaging, the Atlanta beverage giant said.

**Coca-Cola Brings Back Mr. Pibb, the Spicy Cherry Soda, After Nearly a Quarter Century**

Get ready for a blast from the past with a caffeinated kick! Coca-Cola has announced the return of Mr. Pibb, the beloved spicy cherry soda that disappeared from shelves nearly 25 years ago. This isn't just a simple re-release; the beverage giant has reformulated the recipe, promising a bolder and more invigorating experience for fans old and new.

The new Mr. Pibb boasts a significant caffeine boost, containing a whopping 30% more caffeine than its successor, Pibb Xtra. This revised formula aims to deliver a more energetic and satisfying taste, catering to consumers seeking a flavorful soda with an extra jolt. The increased caffeine content positions Mr. Pibb as a contender in the increasingly competitive market of caffeinated beverages.

Beyond the revamped recipe, Coca-Cola is also introducing a fresh, modern packaging design for Mr. Pibb. While specific details of the new packaging haven't been revealed, the company emphasizes that the design reflects the drink's bold flavor profile and aims to capture the attention of today's consumers. This suggests a departure from the classic look, opting for a more contemporary and eye-catching aesthetic.

The return of Mr. Pibb marks a strategic move by Coca-Cola to capitalize on nostalgia and tap into the demand for unique and flavorful soda options. Many consumers have fond memories of Mr. Pibb from its original run, and the reformulated version offers a chance to relive those experiences with a modern twist. The higher caffeine content could also attract a new generation of soda drinkers looking for a pick-me-up.

Coca-Cola has not yet announced a specific release date or which markets will be the first to receive the revived Mr. Pibb. However, the company's announcement has already generated considerable buzz online, with fans expressing their excitement and anticipation for the return of this iconic beverage. Soda enthusiasts are eagerly awaiting the opportunity to taste the reformulated Mr. Pibb and experience the spicy cherry flavor with its newfound caffeine edge. The question now is, will this revival be a limited-time offering or a permanent addition to Coca-Cola's extensive beverage lineup? Only time will tell.
Category: Business