A Marks & Spencer shopper is reportedly “breaking their own shopping ban” to get their hands on the store’s hotly anticipated new festive cookies. The buzz surrounding the new flavour, which promises an unparalleled level of "gooeyness," has reached fever pitch online, prompting at least one self-confessed M&S enthusiast to reconsider their previously declared moratorium on shopping at the popular retailer.

The identity of the shopper remains anonymous, but their confession, shared on social media, highlights the powerful allure of M&S’s seasonal treats. The post, which has garnered significant attention, details the individual’s internal struggle between their commitment to saving money and their overwhelming desire to experience what many are calling the "ultimate" cookie.

While the specific flavour profile of the new cookie remains somewhat shrouded in mystery, the promise of exceptional gooeyness has been enough to send foodies into a frenzy. Online forums and social media groups dedicated to M&S food have been flooded with speculation and anticipation, with many users eager to share their own reviews once they manage to secure a pack.

The excitement surrounding this particular cookie underscores Marks & Spencer's reputation for delivering high-quality, indulgent treats, especially during the festive season. The retailer is well-known for its innovative flavour combinations and commitment to using premium ingredients, which often results in products that generate considerable hype.

It remains to be seen whether the new cookie will truly live up to the lofty expectations, but the fact that it's enticing shoppers to break self-imposed shopping bans speaks volumes. The "ultimate gooeyness" claim has clearly resonated with consumers, and the coming weeks will undoubtedly see a surge in M&S cookie purchases as people rush to experience the festive treat for themselves. Will it be worth breaking the bank? Only time, and a taste test, will tell.