**Blue Cross Blue Shield Global Solutions Emerges from GeoBlue Rebrand**

KING OF PRUSSIA, PA – In a move designed to solidify its position as a global leader in international health insurance, GeoBlue has officially announced its rebranding as Blue Cross Blue Shield Global Solutions. The change represents a significant step for the company, signaling an enhanced commitment to providing comprehensive and accessible healthcare solutions for individuals and organizations with international needs.

For years, GeoBlue has been a trusted name for travelers, expatriates, and international businesses seeking reliable health coverage while abroad. The rebranding to Blue Cross Blue Shield Global Solutions leverages the strength and recognition of the iconic Blue Cross Blue Shield brand, instantly associating the company with a legacy of quality and dependability in the healthcare industry.

The decision to rebrand reflects the company’s ongoing evolution and expansion of its services. By aligning more closely with the Blue Cross Blue Shield brand, Blue Cross Blue Shield Global Solutions aims to streamline communication, enhance brand awareness, and simplify the customer experience. The new name provides a clear and immediate connection to the extensive network and resources of the Blue Cross Blue Shield Association, benefiting both existing and future clients.

While the name has changed, the company assures its customers that its core values and dedication to providing exceptional service remain the same. Blue Cross Blue Shield Global Solutions will continue to offer a wide range of international health insurance plans tailored to meet the diverse needs of its global clientele. These plans are designed to provide access to quality healthcare services worldwide, offering peace of mind and financial protection in the event of illness or injury.

The company anticipates a smooth transition for its members and partners. The rebranding will be implemented gradually, with updates to websites, marketing materials, and other communications. Blue Cross Blue Shield Global Solutions is committed to ensuring that all customers are well-informed throughout the process and that there are no disruptions to their coverage or service.

With this strategic rebranding, Blue Cross Blue Shield Global Solutions is poised to further expand its reach and impact in the global healthcare market, offering individuals and organizations the confidence and security they need to navigate the complexities of international healthcare.