News
October 11, 2025
Citizens looks beyond loans in effort to tap student market
The regional bank has launched a digital student banking center that's part of a broader strategy to focus on relationship-building.
Citizens Bank is making a bold move to capture the attention of the student market, shifting its focus beyond traditional student loans and embracing a strategy centered on building lasting relationships. The regional bank recently unveiled its new digital student banking center, a comprehensive online platform designed to offer students a wide range of financial services and resources. This initiative signals a departure from solely relying on loan products to attract young customers.
Recognizing that students represent a significant and potentially long-term customer base, Citizens Bank aims to establish itself as a trusted financial partner early in their lives. The digital student banking center is more than just a place to apply for loans; it's a hub where students can manage their finances, learn about budgeting, and access valuable financial literacy tools.
The move reflects a growing trend in the banking industry to cultivate customer loyalty by providing value-added services and personalized experiences. By offering resources that address the specific financial needs of students, such as tips for managing student loan debt, advice on building credit, and information on saving for future goals, Citizens Bank hopes to foster a strong sense of connection and trust.
Instead of solely focusing on the immediate financial gain from student loans, the bank is taking a long-term view. The digital platform aims to be a one-stop shop, offering checking and savings accounts tailored for students, mobile banking features, and educational content designed to empower them to make informed financial decisions.
This strategy recognizes that students, often juggling tuition costs, living expenses, and part-time jobs, require more than just access to credit. They need guidance and support to navigate the complexities of personal finance. By providing these resources, Citizens Bank hopes to build a loyal customer base that will continue to utilize its services well beyond their student years. The digital student banking center is a key component of this broader strategy, positioning Citizens Bank as a forward-thinking institution committed to supporting the financial well-being of the next generation.
Recognizing that students represent a significant and potentially long-term customer base, Citizens Bank aims to establish itself as a trusted financial partner early in their lives. The digital student banking center is more than just a place to apply for loans; it's a hub where students can manage their finances, learn about budgeting, and access valuable financial literacy tools.
The move reflects a growing trend in the banking industry to cultivate customer loyalty by providing value-added services and personalized experiences. By offering resources that address the specific financial needs of students, such as tips for managing student loan debt, advice on building credit, and information on saving for future goals, Citizens Bank hopes to foster a strong sense of connection and trust.
Instead of solely focusing on the immediate financial gain from student loans, the bank is taking a long-term view. The digital platform aims to be a one-stop shop, offering checking and savings accounts tailored for students, mobile banking features, and educational content designed to empower them to make informed financial decisions.
This strategy recognizes that students, often juggling tuition costs, living expenses, and part-time jobs, require more than just access to credit. They need guidance and support to navigate the complexities of personal finance. By providing these resources, Citizens Bank hopes to build a loyal customer base that will continue to utilize its services well beyond their student years. The digital student banking center is a key component of this broader strategy, positioning Citizens Bank as a forward-thinking institution committed to supporting the financial well-being of the next generation.
Category:
Business