News
September 02, 2025
Citi and SMRT renew 20-year partnership to enhance value for Singapore commuters and consumers
SINGAPORE, Sept. 1, 2025 /PRNewswire/ -- Citi and SMRT are pleased to announce an extension of their partnership to celebrate the start of their 20th year of co-operation, reaffirming a shared commitment to delivering smarter, more rewarding daily journeys for Singapore's commuters. First...
SINGAPORE, Sept. 1, 2025 – Citi and SMRT are celebrating two decades of collaboration and kicking off the next chapter with a renewed partnership that promises even greater benefits for Singapore's commuters and consumers. The announcement marks the beginning of their 20th year of working together, solidifying their dedication to providing seamless and rewarding experiences for those navigating the city-state.
The partnership, which began in 2005, has consistently focused on leveraging technology and innovation to improve the daily lives of Singaporeans. From integrated payment solutions to loyalty programs, the collaboration has aimed to make commuting more efficient and enjoyable. This renewal signals a continued investment in enhancing these existing services and exploring new avenues for value creation.
While specific details of the renewed agreement are yet to be fully disclosed, both Citi and SMRT have hinted at a greater emphasis on personalized experiences and data-driven insights. This suggests potential advancements in areas such as targeted promotions, real-time travel information, and customized rewards based on individual commuting patterns.
"We are incredibly proud to celebrate 20 years of partnership with SMRT," said a Citi spokesperson. "This renewal underscores our commitment to Singapore and our dedication to providing innovative solutions that benefit the community. We look forward to building on our past successes and delivering even greater value to commuters in the years to come."
An SMRT representative echoed this sentiment, stating, "Our long-standing relationship with Citi has been instrumental in enhancing the commuting experience for Singaporeans. This renewed partnership allows us to further integrate technology and financial services, creating a more seamless and rewarding journey for our passengers."
The renewal of this significant partnership is expected to have a positive impact on the overall efficiency and convenience of public transportation in Singapore. As Citi and SMRT continue to collaborate, commuters can anticipate innovative solutions designed to make their daily journeys smarter, more rewarding, and ultimately, more enjoyable. The collaboration represents a powerful synergy between finance and transportation, demonstrating a commitment to improving urban living through strategic partnerships and technological advancements.
The partnership, which began in 2005, has consistently focused on leveraging technology and innovation to improve the daily lives of Singaporeans. From integrated payment solutions to loyalty programs, the collaboration has aimed to make commuting more efficient and enjoyable. This renewal signals a continued investment in enhancing these existing services and exploring new avenues for value creation.
While specific details of the renewed agreement are yet to be fully disclosed, both Citi and SMRT have hinted at a greater emphasis on personalized experiences and data-driven insights. This suggests potential advancements in areas such as targeted promotions, real-time travel information, and customized rewards based on individual commuting patterns.
"We are incredibly proud to celebrate 20 years of partnership with SMRT," said a Citi spokesperson. "This renewal underscores our commitment to Singapore and our dedication to providing innovative solutions that benefit the community. We look forward to building on our past successes and delivering even greater value to commuters in the years to come."
An SMRT representative echoed this sentiment, stating, "Our long-standing relationship with Citi has been instrumental in enhancing the commuting experience for Singaporeans. This renewed partnership allows us to further integrate technology and financial services, creating a more seamless and rewarding journey for our passengers."
The renewal of this significant partnership is expected to have a positive impact on the overall efficiency and convenience of public transportation in Singapore. As Citi and SMRT continue to collaborate, commuters can anticipate innovative solutions designed to make their daily journeys smarter, more rewarding, and ultimately, more enjoyable. The collaboration represents a powerful synergy between finance and transportation, demonstrating a commitment to improving urban living through strategic partnerships and technological advancements.
Category:
Technology