Chubb Launches AI-Powered Embedded Insurance Engine
Chubb Studio's new AI capability personalizes insurance offers, boosting digital partner revenue and data-driven insights NEW YORK, Nov. 12, 2025 /PRNewswire/ -- Chubb, a world leader in insurance, debuted today a new AI-powered optimization engine within Chubb Studio, its global technology platform for embedded insurance distribution partnerships, at the Singapore Fintech Festival. The new capability uses proprietary AI to analyze data and deliver personalized insurance offerings at the point of sale, making it one of the first solutions of its kind available to digital distribution partners in the insurance industry. The optimization engine will enable Chubb's partners to increase customer engagement and build stronger brand loyalty with measurable growth by aligning protection solutions with the unique needs of their customer base. Consumers gain access to simple, highly curated insurance options offered from the platforms and apps that they trust and within everyday digital experiences, providing peace of mind when it matters most. "The launch of the Chubb Studio optimization engine represents a significant leap forward in how we empower our digital distribution partners to engage their customers, increase conversion and build financial resilience through highly relevant insurance protection," said Sean Ringsted, Chief Digital Business Officer at Chubb. "By combining data-driven insights with Chubb's breadth of products and deep industry and regional market expertise, we're enabling unique insights for our partners, and delivering tailored insurance products and services that drive results." Chubb Studio enables digital platforms worldwide to seamlessly integrate insurance products into their customer journeys via APIs and SDKs. The new capability combines data-driven insights, click-to-engage technology and direct marketing strategies. These market-leading tools empower Chubb's partners to offer the most relevant products — such as phone damage, travel, or hospital cash and life protections — through marketing campaigns based on their specific customer personas. Key features of Chubb Studio's AI optimization engine include: Personalized Recommendations: Artificial intelligence driven insights identify customer personas and recommend products and engagement channels tailored to individual needs. Click-to-Engage Technology: A frictionless way for customers to instantly engage with a trusted advisor via phone, video or text to learn more about higher-value, complex insurance products. Flexible Integration Models: The platform offers three integration options— Chubb managed, partner managed and hybrid —allowing partners to choose the level of control and data sharing that best suit their needs. Data-Driven Insights: Performance data is analyzed in real-time, feeding back into the recommendation model to continuously refine and enhance insurance marketing campaigns. "This latest Chubb Studio innovation underscores our commitment to providing the latest technology to benefit our digital partners and their customers," Ringsted added. "It's about delivering customer-first experiences through precision, personalization, and innovation." For more information about Chubb Studio, visit studio.chubb.com. About ChubbChubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. The company is defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb employs approximately 43,000 people worldwide. Additional information can be found at: www.chubb.com. Logo - https://mma.prnasia.com/media2/1636241/CHUBB_Black_RBG_Logo.jpg?p=medium600
Chubb Studio, the company's technology platform for digital distribution partnerships, now boasts the ability to leverage artificial intelligence to analyze data and deliver customized insurance options directly at the point of sale. This makes Chubb one of the first in the industry to provide such a sophisticated solution to its digital partners.
The new AI engine aims to boost customer engagement and foster stronger brand loyalty for Chubb's partners by aligning insurance products with the unique needs of their customer base. Consumers, in turn, will benefit from access to curated insurance options offered seamlessly through the platforms and apps they already use and trust. This allows for easy access to relevant protection within their everyday digital experiences, offering peace of mind when it matters most.
Sean Ringsted, Chief Digital Business Officer at Chubb, emphasized the significance of this launch, stating that it represents a "significant leap forward" in empowering digital distribution partners. He highlighted the combination of data-driven insights, Chubb's broad product range, and its extensive industry and regional expertise as key factors in delivering tailored insurance products and services that drive tangible results for partners.
Chubb Studio facilitates the seamless integration of insurance products into customer journeys through APIs and SDKs. The new AI engine combines these integrations with data-driven insights, "click-to-engage" technology, and targeted direct marketing strategies. This empowers partners to offer relevant products, such as phone damage, travel, or hospital cash and life protections, through marketing campaigns tailored to specific customer personas.
Key features of the AI optimization engine include: Personalized Recommendations driven by AI identifying customer personas and suggesting tailored products and engagement channels; Click-to-Engage Technology enabling instant connection with advisors via phone, video, or text for complex insurance products; Flexible Integration Models offering varying levels of control and data sharing; and Data-Driven Insights using real-time performance data to refine marketing campaigns.
Ringsted concluded by reiterating Chubb's commitment to providing cutting-edge technology to benefit its digital partners and their customers, emphasizing the focus on "customer-first experiences through precision, personalization, and innovation."