News
October 23, 2025
ACC Intelligence Launches Definity, a Synthetic Audience Platform That Enables Brands to Pre-Test Creative, Campaigns and Messaging
Platform empowers brands with decision clarity for high-stakes marketing and communications. LOS ANGELES, Oct. 22, 2025 /PRNewswire/ -- In 2025 alone, brand communication misfires have erased $3.37B in market value, according to new analysis from ACC Intelligence, the advanced analytics...
Los Angeles, CA – In today's fast-paced and increasingly competitive market, the stakes are higher than ever for brands seeking to connect with consumers. A single misstep in marketing or communication can have devastating financial consequences. ACC Intelligence, a leading provider of advanced analytics, is stepping in to address this challenge with the launch of Definity, a groundbreaking synthetic audience platform designed to empower brands with the decision clarity they need for high-stakes marketing and communications initiatives.
According to ACC Intelligence’s own analysis, brand communication failures have already cost companies a staggering $3.37 billion in market value this year alone. This highlights the critical need for brands to thoroughly vet their creative content, campaign strategies, and key messaging before they are unleashed upon the public. Definity offers a solution by providing a safe and controlled environment to pre-test these elements with synthetic audiences that closely mirror real-world demographics and psychographics.
The Definity platform allows brands to simulate various market scenarios and gauge audience reactions to different marketing approaches. By leveraging advanced artificial intelligence and machine learning algorithms, Definity creates realistic and nuanced synthetic audiences that exhibit behaviors and preferences similar to those of target customer segments. This enables brands to identify potential pitfalls, refine their messaging, and optimize their campaigns for maximum impact and resonance before investing significant resources in their execution.
"In today's climate, brands can't afford to take chances," explains a spokesperson for ACC Intelligence. "Definity is designed to provide the insights and confidence brands need to make informed decisions and avoid costly mistakes. By pre-testing with synthetic audiences, brands can minimize risk, maximize return on investment, and ultimately build stronger connections with their target customers."
The launch of Definity marks a significant advancement in the field of marketing analytics, offering a powerful new tool for brands seeking to navigate the complexities of the modern marketplace and achieve sustainable growth. The platform is available now and is already being utilized by several major brands across a variety of industries. ACC Intelligence believes that Definity will become an indispensable asset for any organization committed to effective and impactful communication.
According to ACC Intelligence’s own analysis, brand communication failures have already cost companies a staggering $3.37 billion in market value this year alone. This highlights the critical need for brands to thoroughly vet their creative content, campaign strategies, and key messaging before they are unleashed upon the public. Definity offers a solution by providing a safe and controlled environment to pre-test these elements with synthetic audiences that closely mirror real-world demographics and psychographics.
The Definity platform allows brands to simulate various market scenarios and gauge audience reactions to different marketing approaches. By leveraging advanced artificial intelligence and machine learning algorithms, Definity creates realistic and nuanced synthetic audiences that exhibit behaviors and preferences similar to those of target customer segments. This enables brands to identify potential pitfalls, refine their messaging, and optimize their campaigns for maximum impact and resonance before investing significant resources in their execution.
"In today's climate, brands can't afford to take chances," explains a spokesperson for ACC Intelligence. "Definity is designed to provide the insights and confidence brands need to make informed decisions and avoid costly mistakes. By pre-testing with synthetic audiences, brands can minimize risk, maximize return on investment, and ultimately build stronger connections with their target customers."
The launch of Definity marks a significant advancement in the field of marketing analytics, offering a powerful new tool for brands seeking to navigate the complexities of the modern marketplace and achieve sustainable growth. The platform is available now and is already being utilized by several major brands across a variety of industries. ACC Intelligence believes that Definity will become an indispensable asset for any organization committed to effective and impactful communication.
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